You raised to grow. Not to build a sales team from scratch.
AtrioGTM runs the outbound function for seed-funded companies, so pipeline starts before your first sales hire and the system is already built when you make it.
A first SDR is a six-figure decision made on incomplete information. Fully loaded, the hire lands near $100K. It takes a quarter to ramp and another quarter before you know whether it worked, and even good founders get the hire right about half the time. Meanwhile the board wants a pipeline number this quarter.
We give you the function instead of the headcount. We build the list, write the messaging and call your market every week at real volume, then narrow onto whoever is answering, until first meetings are landing on your calendar. You hire your AE and your CSM first, in the order that actually makes sense, and when it's finally time to bring outbound in-house you're handing a new rep a motion that already works instead of a laptop and a hope.
You do the part only you can do: take the call and close it.
This works when
- You've raised roughly $300K–$3M and have runway to spend on growth.
- A founder or an AE can run a first call today.
- Your deal size justifies a person picking up the phone.
- You have customers, even a handful, so we can work backwards from who already bought.
This doesn't
- You're pre-product and still deciding what you sell.
- You need hundreds of meetings a month, not tens.
- Nobody on your side can take a first call within a week of it being booked.
- You want a tool you operate yourself. That's a different purchase.
One hire, or the whole function.
An in-house SDR is a bet on one person plus the system they'd need around them (data, dialer, sequencer, scripts, reporting), none of which exists yet. That's a hundred thousand dollars and two quarters before you learn anything.
We are the system and the person, running from week one, for a fraction of it. And the day you're ready to hire, the hard part is already built.
Thirty minutes tells you whether there's a pipeline here.
We'll walk your market, tell you what we'd target first and what we'd say. If we're not the right call, we'll say that on the call and point you somewhere better.
Book a Call →